Bookmaker software
Nowadays, it’s practically impossible to be successful in a business without good software. At a minimum, every business, from the smallest to the largest company, will need some software for something, at some point. However, bookmaker software is a must if you want to enter this exciting world of betting.
What cannot be missing in a bookmaker software?
Features for clients
A large part of the sportsbook software features has to be aimed at the players. They are the ones who will use it the most. Over time, we have concluded that the functions most requested by them are the following:
- Great variety and number of sports leagues.
- Events, sports, and live dealer.
- Variety of rates.
- Possibility of placing bets before, after, and during the matches.
- You must have the site configured for multiple languages.
- Privacy & Security.
- 24-hour customer service.
Features for bookmakers
Of course, the bookmaker software must be able to meet your every demand and satisfy your needs. Of course, it has to be a software capable of balancing both your functions and that of the players. Among the main functions that the bookmaker software must have are:
- Ability to integrate multiple payment methods.
- An extensive administrative panel.
- Possibility of accessing the marketing panel.
- Software for statistics to be able to make personalized reports.
- Ability to manage betting limits
- Support for multiple languages
The bookmaker software has to be customizable
The ability to customize your bookmaker software is essential to be able to adapt it to your needs and those of your customers. You have to be able to design a custom website. Otherwise, it will not only have any personality, but it will be very inflexible, rigid, and uncomfortable for many customers.
The ability to customize the software will be what guarantees the best user experience (UX) and will make your website easy to navigate, intuitive, attractive and efficient.
Look for advanced features in your bookmaker software
Of course, there is a wide variety of Pay Per Head bookmaker software service providers. Almost all of them have similar and even identical features and functions. As if they were all standardized, and they aren’tt. You should look for software with different advanced features that best suit your needs and that you can modify, add or remove features. The only way to know, of course, is to try them.
The bookmaker software must create a flexible platform, as we have said. You should only be able to manage your profile and that of the players; you should also provide tools for them to manage their own accounts and risks. In this way, they will be able to monitor their operations, draw statistical reports and increase their profits. And, by the way, yours too.
A bookmaker software must allow you to manage the odds and obtain reports in real-time. You can even program it to do them automatically and send them to you. Today, with the world moving faster and changing constantly, real-time reporting is vital. Even more so when we talk about sports betting.
This is why it’s so important to have a bookmaker software that is flexible to allow these advanced features and more. For example, to store data depending on the type of bet. Also, you have to be able to separate players according to the sports and games they bet on.
Offer a variety of sports
Bookmaker software has to be able to provide a variety of functions for multiple sports.
There is indeed some other software that focuses on specific sports. In this way, you’ll allow the bookmakers to carry out their analysis and investigations to have better odds.
However, if you want to reach as many customers as possible, you have to offer as many sports as possible. The Pay Per Head software, for example, allows it and at the same time can offer a statistical report of your bets, detailed by sport. So you will also be able to perform the same analyses.
Consider implementing casino games
Of course, the casino cannot be missing from any bookmaker software. There is nothing that attracts punters more than gambling. On the other hand, the casino, or rather, the bets in the casino do not interfere with those in sports.
In addition, the casino games work all year round without stopping and regardless of the time, season of the year, or date. Therefore, they can be played whenever customers want. In what can this characteristic be translated? Well, in an incessant flow of money the 365 days of the year.
In addition, these casino games don’t need to be updated or be aware of the latest news, signings, transfers, and other variables that sports have. Of course, you can mix both bets. Have the customer earn credit bonuses for sports betting by winning at the casino, for example. The possibilities are endless if you think about it.
On the other hand, live dealer games have gained and continue to gain preference in recent years. This is something that you also have to consider incorporating into your website.
Find a platform that integrates it all
The idea of having a bookmaker software is so that you have to do as little as possible and have it do most of the work. This is what Pay Per Head bookmaker software does. If you get a software where you have to perform a lot of processes manually, you will not only lose precious time but also make a lot of mistakes.
The bookmaker software has to integrate all the features you need. This offers great benefits to your customers and to you as a bookmaker. In addition, it will save you time, money and bad times.
This doesn’t mean that you hire the service and sit down to rest. Sure, you can do it, only you’ll never get better. The free time that the peace of mind of the bookmaker software offers you should be used to improve the user experience, create strategies to attract and retain customers, and gain prestige among the competition.